My friends, whether you voted for Barack Obama for the next president of the United States or you didn’t, one thing is for sure, the Obama brand identity speaks “victory” in so many ways.
We couldn’t help but notice the Obama media machine’s clever messaging, the consistent, yet flexible identity system and the decision to incorporate the Web and social media as a significant component to the brand strategy which no doubt helped bring about a ground swell of funding and votes.
The website, barackobama.com featured constant campaign updates, photos, ringtones, videos, widgets, and events to give supporters a reason to to keep coming back. While the campaign’s social network, my.barackobama.com, allowed supporters to create their own blogs around platform issues, set up their own mini fund-raising site, send policy recommendations directly to the campaign, organize an event, even use a phone-bank widget to get call lists and scripts to tele-canvass from home. Ain’t that great, a veritable plethora of viral communities and tools right at your finger tips!
Just look at the difference between both leading candidate site identitys. Obama’s site is smart, bright and relatively flawless in execution with finessed typography, detailed gradients and subtle background illustrations compared to McCain’s dark, flat and traditionally non-distinct political sameness. Even the merchandising is worlds apart.