Using Video in Email Marketing

by

I posted last week about the benefits of combining your email marketing and social media efforts. Today, MarketingProfs sent out an email dedicated to a post at the Digital Marketing blog citing research supporting the use of video in email marketing.

According to Nielsen Online, total video streams in April 2009 were up 24% year over year, streams-per-viewer were up 27% and time-per-viewer was up 58%. And, according to Forrester, a video link in an email can increase click-through rates by two to three times.

So, get to it!

  • Create videos that provide value and entertainment for your audience.
  • Post them in places where they will be easy to find and easy to share, including your own website and social media outlets such as YouTube and Facebook.
  • And finally, send the link to your email base. Remember not to embed the video directly in your email because most ISPs limit the amount of information that can be sent and received; instead hyperlink a screenshot of your video and place that in a prominent position in your email.
Advertisements

Tags: , , , , , , , , , , ,

One Response to “Using Video in Email Marketing”

  1. Video in Inbound Marketing « Advance to Prosper Says:

    […] videos and publishing them on sharing sites (Blip.tv, YouTube, etc.) and on your blog, or by sharing the link in your email marketing you can educate them on what your brand is about and how they can use your […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: